Measuring Effectiveness and Embracing Data-Driven Solutions in Safer Gambling

In safer gambling, success is not merely measured by well-intentioned strategies or the availability of support tools; rather, it is measured by the ability to prevent gambling-related harm. A recent EGR article featuring Dr. Maris Catania highlights how data-driven solutions, coupled with industry-wide collaboration, are key to transforming the gambling sector’s approach to player safety.

Central to this discussion is the importance of markers of harm, metrics like session duration, deposit frequency, and engagement with safer gambling tools, which help operators detect potentially harmful behaviours early. However, the true challenge lies not in detection alone but in taking informed, timely, and impactful action. Personalised interventions, such as targeted messages or tailored support, can guide players toward making healthier gambling choices.

Dr Catania also highlights the importance of standardisation within the industry. Efforts like the European Committee for Standardisation’s (CEN) initiative to create a common framework for markers of harm are crucial for ensuring consistency and comparability across borders. This alignment would bolster the industry's approach to gambling safety on a global scale.

Ultimately, a data-driven approach focused on tracking behavioural changes, adherence to tools, and long-term outcomes ensures continuous improvement in safeguarding players. By collaborating and embracing data-driven strategies, the gambling industry can build a stronger, safer framework that prioritises player well-being.

Read the full article here: https://www.egr.global/intel/insight/measuring-effectiveness-in-safer-gambling-the-need-for-data-driven-solutions/