EveryMatrix Case Study

“The SG:Certified platform provided us with a pathway to WLA Safer Gambling Certification and with insights and access to guidance, training and resources.

 “Through our collaboration, we swiftly navigated the certification process, rapidly achieving recognition while fortifying our organisational commitment to safer gambling.” Ebbe Groes, CEO, EveryMatrix

Let us look at a case study showing how EveryMatrix utilised SG:Certified to achieve a leading industry Safer Gambling certification. Through a rigorous certification process, EveryMatrix both established itself as a champion of safer gambling practices and enhanced its operational ethos towards safer gambling.

Celebrating its 15^th anniversary this year, EveryMatrix is the fastest growing provider in iGaming today. In September 2023, it became the first iGaming supplier to be awarded WLA Responsible Gaming certification. This achievement was realised with assistance provided by the SG:Certified platform.

To complete the certification journey with SG:Certified, EveryMatrix followed four steps:
Online Assessment:
EveryMatrix began its certification journey by engaging with the online assessment facilitated by SG:Certified. The platform’s coherent, intuitive interface supported the submission and evaluation of crucial information, embodying EveryMatrix’s practices and pledges towards safer gambling.

Guidance and Training Access:
Post-assessment, SG:Certified provided EveryMatrix with bespoke guidance and a broad suite of training resources. These assets presented EveryMatrix's workforce with insights and knowledge, fortifying compliance with the latest industry best practices and regulatory mandates pertaining to safer gambling.

Engaging with Experts & Research Webinars:
SG:Certified provided EveryMatrix with access to industry experts and research webinars. These resources enabled EveryMatrix to further comprehend and adopt sophisticated strategies and tools, all aimed at cultivating a safer gaming experience for operators and end users.

Independent Audit within the SG:Certified Platform:
A meticulous independent audit was an integral part of the certification process, executed within the confines of the SG:Certified platform. The platform’s streamlined audit functionalities ensured a detailed and efficient process, supporting EveryMatrix’s successful demonstration of adherence to the WLA’s guiding principles and its commitment to continuous improvement in safer gambling.

With the assistance of SG:Certified’s integrated approach, EveryMatrix achieved certification in an unprecedented timeframe. Through the use of the platform’s comprehensive toolkit, EveryMatrix fortified its Environmental, Social and Governance (ESG) policy with an emphasis on a robust Safer Gambling strategy.

Supported by SG:Certified, EveryMatrix is positioned to develop and sustain products and services that not only embody safer gambling, but are also aligned with WLA principles and the latest academic research and industry best practices.

The successful journey towards certification underscores EveryMatrix's dedication to player protection and safer gambling, with SG:Certified playing a key role in facilitating this accomplishment. As EveryMatrix looks ahead, it is committed to nurturing a culture of safer gambling and is on track to emerge as an industry leader in this vital area.