Industry profile of the month: Yared Gabretensaye
Yared Gabretensaye's journey in the gaming industry, which began in Edmonton, Canada, in the late 1980s, is marked not only by his expertise in operational management and business development but also by his deep commitment to sustainability and client satisfaction. Currently steering the ship as the general manager at Casino Cosmopol in Malmö, Yared is renowned for integrating sustainable practices and fostering a positive experience for every client who walks through the casino’s doors.
One of Yared’s foremost objectives is establishing Casino Cosmopol as a paragon of responsible and sustainable gambling. This vision goes beyond mere compliance with industry standards; it’s about creating an environment where clients feel valued and protected. Yared’s belief in social responsibility is a testament to his dedication to ensuring that the casino operates not just as a business but as a community cornerstone that values its patrons’ well-being.
To ensure a positive and safe gambling experience, Yared has implemented four cardinal rules for players:
- Steer clear of borrowing money for gambling.
- Adhere to a strict gambling budget.
- Avoid the temptation to chase losses.
- Gamble only with an amount that would be openly shared with family members.
These guidelines are more than just rules; they embody Yared's commitment to client care and ethical gambling practices. His initiatives in Anti-Money Laundering (AML) and the shift towards cashless transactions are part of this broader vision. By removing cash from table games and centralsing chip distribution, Yared ensures a safer, more transparent gambling environment.
Moreover, Yared’s efforts extend to the well-being of his staff, offering them excellent working conditions, fair compensation, and amenities such as massage chairs in staff areas. This holistic approach to staff welfare resonates with his overall philosophy of creating a positive environment for all associated with Casino Cosmopol.
Yared’s passion for sustainability shines through his work with the European Casinos Association, where he advocates for improved practices in the casino industry. His influence in promoting sustainability is not just confined to his establishment but echoes throughout the industry, marking him as a forward-thinking leader committed to making a positive impact.
Yared's approach to managing Casino Cosmopol is a fine balance between operational excellence, sustainable practices, and ensuring a positive, responsible gambling experience for clients, setting a high standard for the industry.